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YouTube plans to raise ad prices for some of its premium inventory by as much as 20% starting in 2018, according to sources familiar with the matter, per Business Insider. Specifically, the price increases will affect YouTube’s “reserved inventory,” which allows advertisers to guarantee prominent ad placement ahead of time, target specific audiences, and select the content their ads run next to. This inventory differs from ads...
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The digital ad space is murky, and it’s becoming increasingly clear that users aren’t seeing as many ads thanks to ad-blocking technology. And even when they do see ads, more than 60% of users say they find them annoying and intrusive. Furthermore, people have been shifting to mobile as their primary media consumption device in the last three years, while ad spend lagged. In short,...
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Amazon’s roughly three-year-old ad business is only just catching Wall Street’s attention The company doesn’t report specific revenues for ads, but the category which includes them has grown 58% over the last year Amazon.com’s advertising business is still relatively young. It launched a self-serve platform for ad purchases in 2014, and analysts have only recently started paying attention to it as a meaningful business for Amazon....
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Fewer than 9,000 people saw Russian-linked ads purchased through Facebook’s Audience Network, which lets marketers deliver ads to other websites and apps, since the beginning of 2016. About 90 online publishers saw revenue from the Russia-affiliated ads that Facebook delivered. The revelation highlights how Russian actors used every part of Facebook’s ad business to influence public opinion. Russia-linked operatives looking to sway US politics purchased...
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Bitcoin Cash Bitcoin Cash (BCH) was a hard fork of Bitcoin (BTC). The BTC blockchain was split on August 1st 2017 when the SegWit upgrade created Bitcoin Cash as a separate currency from the original Bitcoin. The value of BCH saw a lot of uncertainty in the first couple of weeks or so but since its circulating supply has increased and the overall value has...
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