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YouTube plans to raise ad prices for some of its premium inventory by as much as 20% starting in 2018, according to sources familiar with the matter, per Business Insider. Specifically, the price increases will affect YouTube’s “reserved inventory,” which allows advertisers to guarantee prominent ad placement ahead of time, target specific audiences, and select the content...
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The digital ad space is murky, and it’s becoming increasingly clear that users aren’t seeing as many ads thanks to ad-blocking technology. And even when they do see ads, more than 60% of users say they find them annoying and intrusive. Furthermore, people have been shifting to mobile as their primary media consumption device in...
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Amazon’s roughly three-year-old ad business is only just catching Wall Street’s attention The company doesn’t report specific revenues for ads, but the category which includes them has grown 58% over the last year Amazon.com’s advertising business is still relatively young. It launched a self-serve platform for ad purchases in 2014, and analysts have only recently started...
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Fewer than 9,000 people saw Russian-linked ads purchased through Facebook’s Audience Network, which lets marketers deliver ads to other websites and apps, since the beginning of 2016. About 90 online publishers saw revenue from the Russia-affiliated ads that Facebook delivered. The revelation highlights how Russian actors used every part of Facebook’s ad business to influence...
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Bitcoin Cash Bitcoin Cash (BCH) was a hard fork of Bitcoin (BTC). The BTC blockchain was split on August 1st 2017 when the SegWit upgrade created Bitcoin Cash as a separate currency from the original Bitcoin. The value of BCH saw a lot of uncertainty in the first couple of weeks or so but since...
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It is the year of the cryptocurrency. Bitcoin’s value has soared—at one point, to $4,700, well past the price of an ounce of gold. Equally as surprising, several new cryptocurrencies, such as Ethereum and Zcash, jumped into the spotlight, bringing the total worth of all cryptocoins to over $100 billion. Many established brokers are now...
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By Ginny Marvin, Marketing Land Google hopes its browser initiative will obviate consumer demand for mobile ad blockers. Asked about the impact of the ad-blocking capability coming to Chrome next year, Ramaswamy said, “We have to get a handle on the whole problem.” Google will peg what is and what isn’t a user-friendly ad against the...
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Traffic Market
While I was offline last week, Google AdWords announced that call-only ads now support new ad extensions. Google wrote “for the first time, you’ll be able to show ad extensions with call-only ads to promote more relevant information about your products and services, and give people more reasons to choose your business.” They said these...
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EXPO Treffpunkt der Top-Brands Innerhalb weniger Jahre hat sich die dmexco zum wichtigsten Treffpunkt der globalen digitalen Wirtschaft entwickelt: Mit direkten Geschäftsabschlüssen, wertvollen Neukontakten und der Evaluierung von Geschäftsideen. Die Expo bildet alle relevanten Brands der Digiconomy ab. Hier stehen Dialog und Business im Mittelpunkt – und das zahlt sich aus. Die umfassende globale Messe...
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